Shannon Sura

Dr. Shannon Sura, DVM, MBA, is a passionate veterinarian with a knack for education, leadership, and problem-solving. With years of experience in animal health, practice management, and medical education, she’s now a Senior Manager in Global Diagnostic Medical Education at Zoetis, helping vets worldwide stay ahead with top-notch training. A former practice owner and business director, Shannon knows the ins and outs of hospital operations and strategic marketing. She’s also a dynamic speaker, regularly sharing insights at industry events. Dedicated to improving veterinary education and practice efficiency, she loves finding creative ways to support the profession.

About Shannon Sura's 2025 Get Sh*t Done Financial Edition Workshop - Be Fearless About Your Fees: The Journey From Price To Value 

It’s time to talk pricing. Understanding client-driven costs and generation of value is a game-changer when setting pricing in the veterinary practice. In this interactive workshop with Shannon Sura, she will teach you how to focus on generating value that equals or exceeds pricing. Shift away from leading with pricing with strategies like developing protocols, training, and three-tiered communication. Get ready to learn everything you need to tackle pricing questions in your veterinary practice!

Register Here for the 2025 Get Sh*t Done: Financial Edition virtual conference